Taw Qhia Cov Ntawv Sau. Feem 5. Muag Cov Ntawv

Taw Qhia Cov Ntawv Sau. Feem 5. Muag Cov Ntawv
Taw Qhia Cov Ntawv Sau. Feem 5. Muag Cov Ntawv

Video: Taw Qhia Cov Ntawv Sau. Feem 5. Muag Cov Ntawv

Video: Taw Qhia Cov Ntawv Sau. Feem 5. Muag Cov Ntawv
Video: Neeg tuag thoob zos vim Nom Hawj ua tus coj 9/29/2020 2024, Kaum ib hlis
Anonim

Daim ntawv luam tawm nthuav tawm cov laj thawj yog kev xav ua lag luam, tsim nyob rau hauv cov ntawv tshaj tawm, kev ua haujlwm ntawm kev xa cov ntaub ntawv tshaj tawm mus rau qhov tsawg kawg ntawm cov paib.

Dab tsi yog copywriting
Dab tsi yog copywriting

Tom qab cov ntsiab lus (lawv qhov sib txawv) - "cov lus tshaj tawm" thiab "cov ntawv tshaj tawm" - theem tseem ceeb tom ntej yog daim ntawv theej nthuav tawm kev xav. Cov ntawv tshaj tawm tsis xav tau lub tswvyim - qhov no yog li cas koj tuaj yeem txhais lub ntsiab lus tseem ceeb ntawm cov laj thawj no. Cov ntsiab lus no yuav tsum tau sau meej kom meej raws li tus qauv lej lej piav qhia kev luv tshaj thiab yooj yim ntawm kev daws.

Vim li cas cov kws sau ntawv sau ntawv? Kev hais cov lus rau tus nyeem ntawv. Peb tsis hais ntawm no hais txog txoj kev xav, kev tsim txuj ci, huab cua los yog lwm yam zoo tshaj ntawm cov ntawv nyeem, nws lub hauv paus tseem ceeb yog kev xav, ntaub ntawv, kev paub. Txhua cov ntawv nyeem nws muaj nws lub luag haujlwm tshwj xeeb: cov ntawv raug cai yuav raug txheeb xyuas, hnav cov ntaub ntawv keeb kwm, sau nrog cov lus thiab cov ntsiab lus tshwj xeeb; cov lus qhia kev yuav piav qhia raws qhov, muaj cov qauv, duab, cov lus tseeb; kev kos duab - kom suav nrog txhua yam ntawm cov lus paj nruag. Txhua ntawm cov kev xaiv no muaj qhov ua haujlwm tshwj xeeb, siv qee cov txuj ci lus. Cov lus ntawm cov ntawv sau zoo tshaj tawm kev lag luam yog subordinated rau ib txoj haujlwm - kom muag.

Cov ntaub ntawv hauv kev tshaj tawm kev tshaj tawm yuav tsum tau muab ntim rau hauv ib lub plhaw nyiaj txiag uas ua rau nws yog tus muag khoom; ntawm no nws tus nqi zoo nkauj tsis muaj lub luag haujlwm. Txhua lo lus hauv cov ntawv tshaj tawm yuav tsum tau kuaj xyuas kom ntau li ntau tau kom nrawm cov qauv thiab cov khoom siv yam tsis poob nws cov ntsiab lus kom raug.

Muaj peb lub hauv paus ntsiab lus ntawm cov ntawv luam tawm uas txaus siab:

  • Saib xyuas ntawm cov neeg siv khoom uas muaj peev xwm uas tsis xav nyeem dab tsi ntawm tag nrho cov (xav xov).
  • Lub siab xav tau cov ntaub ntawv tshiab (hais txog cov khoom lag luam, cov kev pabcuam, muab rau), muaj kev nyiam nyeem ntawv, uas yog daws nrog kev pab ntawm subheadings, ua kom pom tseeb, tsim nyob rau hauv cov ntawv ntawm cov lus pib, cov cim tshwj xeeb, cov duab, cov ntawv sau thiab cov cuab yeej zoo sib xws.
  • Qhov tshwm sim yog muag. Cov ntawv tshaj tawm yuav tsum ib txwm nyeem rau thaum xaus.

Ntawd yog, txoj haujlwm ntawm tus kws luam ntawv yog tsim cov ntawv uas yuav nyiam koj tam sim ntawd, tau nyeem txog qhov kawg thiab yuav ua rau muaj lub siab xav yuav khoom (khoom lag luam lossis kev pabcuam). Lub sijhawm muag tuaj yeem tshwm sim nyob txhua qhov chaw hauv cov ntawv nyeem, nws nyob ntawm lub zog ntawm kev nthuav qhia thiab kev tshaj tawm ntawm cov ntawv luam, tab sis nws tsim nyog nco tias tsis muaj cov ntawv tshaj tawm zoo tshaj plaws.

Kev tshaj tawm yog ib txwm muaj qhua tsis txaus ntseeg nyob rau hauv lub siab ntawm ib tug neeg, thiab cov ntaub ntawv khiav hauv lub ntiaj teb niaj hnub no yog ib qho tsis txuas, qhov ntim uas pheej loj zuj zus. Nrog kev tsim kho sai ntawm kev tshaj tawm xov xwm thiab Is Taws Nem, lub ntiaj teb no tau txais kev qhia ntau dua, qhov chaw nws dhau los ua qhov nyuaj thiab cais kom tau cov mis ntawm cov ntawv tshaj tawm kev tshaj tawm.

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