Niaj hnub no, muaj lub zog los ua ntawv luam uas cov sau tsis pom qhov sib txawv hauv kev nkag siab "cov lus tshaj tawm" thiab "cov ntawv tshaj tawm". Qhov loj heev tuaj txog ntawm "tus sau" hauv kev tshaj tawm, uas tau ua nrog kev txhim kho ntawm cov ntaub ntawv thev naus laus zis (Is Taws Nem), tau muab cov xwm txheej zoo li "kev luam-muab tshuaj", uas yog, cov lus qhia, cov lus sib txheeb tsis sib npaug nyob rau hauv kev txiav txim rau bypass cov kev tawm tsam los tiv thaiv kev lag luam ntawm cov kev pabcuam tshawb.
Hauv kev mob siab los ua cov ntawv sau ncaj ncees rau kev tshawb fawb xyaw, qee zaum tus qauv ntawm Lavxias lus tawg heev, tawm ntau cov khoom khib nyiab, cov ntaub ntawv tsis zoo hauv Is Taws Nem. "Lub zog ntawm kev txiav txim tuaj yeem tua tau qhov zoo" "- qhov no yog qhov tseeb tshaj plaws txhais ntawm" copy-paste ".
Cov ntawv tshaj tawm yog txheej txheem ntawm cov cuab yeej lus uas sawv cev rau tus cwj pwm ntawm cov ntsiab lus ntawm kev tshaj tawm (cov lus piav qhia cov khoom lag luam) thiab nws cov ntawv sau - cov qauv ntawm kev nthuav qhia cov ntaub ntawv, ib qho kev hais tawm nyob rau hauv feem ntau lees paub cov lus, hauv cov qauv siv hauv daim duab ntawm kev hais lus, nyob rau hauv uas heev "muag lub caij" constituting rau tag nrho cov ntawv sau. Cov ntawv sau no tuaj yeem suav cov ntaub ntawv xws li keeb kwm ntawm lub tuam txhab, cov ntaub ntawv raug cai, cov khoom lag luam, hom khoom lag luam. Cov ntsiab lus ntawm cov ntawv nyeem no suav nrog lub sijhawm muaj kev xav ntawm qhov kev xav paub tab thiab kev paub meej, uas yuav tsum sib haum xeeb hauv cov ntawv nyeem, sib txuam.
Cov ntawv pabcuam tuaj yeem muaj qhov sib txawv, nyob ntawm qhov tshwj xeeb ntawm cov khoom lag luam, kev txhawb nqa ntawm cov khoom lag luam, thiab qhov kev lees paub. Kev tshaj tawm cov lag luam kev cai lij choj nws yuav yog ib cov ntawv nyeem, rau kev tshaj tawm lub tsheb tshiab - lwm tus, rau cov lag luam uas tsim los ntawm luam yeeb nws tuaj yeem yog ib lub ntsiab lus. Hauv kab ntawv ntawm kev tshaj tawm, lub tswv yim advertising nws tus kheej yog qhov tseem ceeb, cov ntsiab lus yog ib txwm nyob sab saud.
Cov lus ntawm kev tshaj tawm yog ib qho kev txwv ntawm txoj kev los ntawm kev siv lub ntsiab lus ntawm kev tshaj tawm. Ib txoj kev xav tuaj yeem tsim kho tau nrog kev pab ntawm kev sib xyaw, ua ntau txoj kev xaiv rau kev tsim cov lus pom zoo, ua kev hais lus lossis muab cov duab sib txawv stylistic, siv typography lossis hauv lub vev xaib tsim qauv, fonts, iconography. Nyob rau tib lub sijhawm, nws yog ib qho tseem ceeb uas yuav tsum khaws cov ntsiab lus nruab nrab ntawm cov ntawv tsis muaj cov ntaub ntawv tsis muaj lub ntsiab lus, tsis muaj teeb meem zoo nkauj npaum li cas. Hauv cov lus zoo tagnrho ntawm kev tshaj tawm, tsis muaj qhov khoob, cov ntawv nyeem tau tsim yooj yim heev, thiab cov ntsiab lus dhau los ua kev xav, kev nyuaj, txhom.
Cov lus ntawm kev tshaj tawm tsis tau tshwm sim tam sim no, nws cov tswv yim yeej ib txwm ua, ua tiav cov khoom muag tib yam lus hauv cov ntawv nyeem, tab sis tsuas yog nyob rau qib qis dua. Piv txwv li, hauv nws cov lus qhuab qhia ntawm Lavxias cov ntawv nyeem, tus kws sau V. V. Nabokov siv cov txheej txheem no, pib qhuab qhia ntawm A. P. Chekhov. "Chekhov yawg tau ua qhev" - nrog cov kab lus no pib qhuab qhia, cov lus qhia no, tom qab ntawd kuv xav paub txog lub tswvyim ntawm tus sau-hais txog lwm tus kws sau ntawv zoo. Muaj kev xav paub ntawm no, kev txaus siab tshwm sim, thiab muaj qee lub ntsiab lus tsis txaus ntseeg ua rau koj mloog (nyeem) tag nrho cov ntawv nyeem mus txog thaum kawg. "Muag lub caij" nyob rau hauv cov ntaub ntawv no yog txhais 100% los ntawm thawj kab, tab sis tsis zoo li copywriting, tsis muaj ib yam dab tsi yog muag ntawm no.
