Lub Tsev Kawm Ntawv Ntawm Copywriting: 5 Lus Zais Ntawm Yuav Ua Li Cas Piav Qhia Ib Tsab Xov Xwm Yuav Tsum Tau Yuav

Cov txheej txheem:

Lub Tsev Kawm Ntawv Ntawm Copywriting: 5 Lus Zais Ntawm Yuav Ua Li Cas Piav Qhia Ib Tsab Xov Xwm Yuav Tsum Tau Yuav
Lub Tsev Kawm Ntawv Ntawm Copywriting: 5 Lus Zais Ntawm Yuav Ua Li Cas Piav Qhia Ib Tsab Xov Xwm Yuav Tsum Tau Yuav

Video: Lub Tsev Kawm Ntawv Ntawm Copywriting: 5 Lus Zais Ntawm Yuav Ua Li Cas Piav Qhia Ib Tsab Xov Xwm Yuav Tsum Tau Yuav

Video: Lub Tsev Kawm Ntawv Ntawm Copywriting: 5 Lus Zais Ntawm Yuav Ua Li Cas Piav Qhia Ib Tsab Xov Xwm Yuav Tsum Tau Yuav
Video: LeadScripts Copywriting Engine Software Demo - Phase I - 5/5 Star "Real" User Reviews 2024, Plaub Hlis Ntuj
Anonim

Coob tus neeg ua luam theej tsis xav mloog vim tsis paub piav lub ncauj lus. Tab sis nyob rau hauv vain. Qhov "piav qhia ntawm tsab xov xwm" sau rau ntawm txhua qhov kev sib pauv tus kheej yog koj lub sijhawm los qhia cov qhua tuaj noj mov zoo li cas koj tsab xov xwm uas nws xav tau yuav. Nov yog koj qhov ad, ib txoj hauv kev los mus mloog kom zoo thiab sawv ntawm cov neeg coob coob.

Yuav piav cov lus li cas
Yuav piav cov lus li cas

Cov Lus Qhia

Kauj ruam 1

Tsis txhob sau, "Tsab ntawv no hais txog …" thiab lwm yam. Zoo dua tuaj nrog lub npe uas piav qhia txog qhov tseem ceeb ntawm kab lus. Thiab hauv qhov kev piav qhia, muab ob peb ntawm cov lus piav qhia "catchy", "hooks" los txaus siab rau tus yuav. Tsim intrigue. Yog li koj qhia tus neeg yuav khoom tias tus nyeem ntawv tseem yuav txaus siab rau koj tsab xov xwm, uas txhais tau tias, tsawg kawg, nws yuav pib nyeem nws.

Kauj ruam 2

Muab txhua daim npav me. Yog tias koj muab cov lus qhia, tsawg kawg sau cov ntsiab lus. Yog koj tab tom tham txog nqe lus twg, sau cia cov lus xaus koj tau hais cia. Tus neeg yuav khoom yuav tsum paub txog koj cov ntawv sau ua ntej yuav nws. Los yog tsawg kawg muaj ib lub tswv yim. Yuav ua li cas yog tias nws xav tau ib tsab xov xwm uas koj qhuas qhov kev kuaj mob, thiab koj cem nws hauv koj txoj kev xav?..

Kauj ruam 3

Sau cov lus piav qhia ua ib hom lus uas koj sau kab lus. Yog tias qhov no yog kab lus lom zem, ces cov lus piav qhia yuav tsum yog "lub teeb", tsis pom zoo. Yog tias nws yog qhov kev tshawb nrhiav loj, ces cov lus piav qhia yuav tsum tsis raug lom zem txhua lub sijhawm.

Kauj ruam 4

Ua ib qho kev piav qhia ntxiv: sau dab tsi cov neeg tuaj saib koj tsab xov xwm yog rau, rau qhov chaw twg, qhov twg koj tsab xov xwm tuaj yeem hloov kho. Nco ntsoov taw qhia yog tias koj tsab xov xwm yog qee yam: tej zaum tus neeg yuav khoom yuav ntau dua lossis muab kev txiav txim rau koj tus kheej.

Kauj ruam 5

Muab rau tus neeg yuav khoom yuav cov khoom zoo. Piv txwv li, sau tias koj tau ua luv nqi ntawm ib tsab xov xwm (txawm tias koj tsis tau). Lossis xa cov duab pub dawb. Lossis muab kho dawb. Nws yuav zoo siab dua rau tus yuav los yuav koj cov ntawv.

Pom zoo: