Peb lub neej niaj hnub no tsis xav txog yam tsis muaj kev tshaj tawm. Tus thawj, qhov tseeb thiab kev xav tau zoo nkauj tshaj tawm yog ib txwm nthuav rau cov neeg siv khoom. Qhov no txhais tau hais tias lawv ua tiav lawv txoj haujlwm tseem ceeb: los tsim kev xav tau thiab txhawb nqa qhov muag ntawm cov khoom lossis cov kev pabcuam. Qhov "zoo" ntawm kev tshaj tawm zoo yog tsis tuaj yeem lees paub: nws tshaj tawm, txhawb kev txhim kho ntawm cov khoom uas twb muaj lawm thiab kev txhim kho ntawm cov tshiab, thiab txhawb kev sib tw. Sau ntawv daim ntawv tshaj tawm ad muaj peev xwm yog kev tshawb fawb, kos duab thiab kos duab.
Cov Lus Qhia
Kauj ruam 1
Kev tshaj tawm hauv xov xwm, luam tawm, tshuaj ntsuam (TV, vis dis aus), sab nraum zoov, tshaj tawm hauv xov tooj cua, ntawm kev thauj mus los, ntawm qhov chaw muag, khoom muag thiab lwm yam: muaj ntau yam tshaj tawm thiab hom kev tshaj tawm. Txhua tus muaj lawv tus kheej tus yam ntxwv, tab sis kuj tseem muaj cov kev cai lij choj thoob ntiaj teb ntawm kev coj ua (tshwj xeeb hauv kev tshaj tawm).
Ua ntej koj pib tsim cov lus tshaj tawm, koj yuav tsum muaj kev nkag siab zoo ntawm yam, qhov twg, rau leej twg, thaum twg thiab yuav ua li cas nws yuav tshaj tawm. Nco ntsoov nco ntsoov cov lus txib ntawm kev tshaj tawm advertising D. Ogilvy: "Yog tias nws tsis muag, nws tsis yog qhov muaj tswv yim."
Kauj ruam 2
Qhia meej txog cov chaw lag luam ntawm cov khoom lossis cov kev pabcuam, i.e. sau cov ntaub ntawv hais txog nws cov nta, zoo kev sib tw, muaj cov yam ntxwv tshwj xeeb. Txheeb xyuas cov txiaj ntsig tshwj xeeb uas tus neeg yuav yuav tau txais thaum yuav khoom koj cov khoom lag luam. Ua kom pom cov khoom lag luam meej, kev xav zoo nrog kev saib xyuas kom pom tseeb ntawm cov neeg siv khoom tshwj xeeb - koj cov neeg siv hom phiaj.
Zam zam cov lus tsis zoo hauv koj cov lus tshaj tawm. "Koj yuav noj qab haus huv" zoo dua "koj yuav tsis muaj mob." Siv cov lus yooj yim uas ua haujlwm zoo rau txhua tus, xws li "pub dawb," "tshiab," "ntuj tsim," "txuag," "nrawm," "yooj yim," "muaj txiaj ntsig," thiab lwm yam. Koj daim ad yuav tsum sawv cev qhov tseeb, tsis yog hais cov lus xwb.
Kauj ruam 3
Sau tseg: feem ntau tshaj tawm cov lus tshaj tawm muaj peb ntu - ib daim duab, ib cov lus sau, cov ntaub ntawv thaiv. Cov lus qhia - tshaj tawm cov lus tshaj tawm, cov lus rov hais dua, cov lus hais. Nws lub hom phiaj yog ua kom cov neeg nyiam ("Tsis Muaj Qhov Twg tab sis hauv Mosselprom"). Hauv cov ntaub ntawv thaiv, qhov tseem ceeb yog qhov tseem ceeb ntawm cov khoom lag luam, cov kev pabcuam, nws cov txiaj ntsig, "tawm tsam" los ntawm cov neeg sib tw (cov tuam txhab ntiag tug), txhawb cov neeg yuav khoom lag luam (suav nrog cov txo nqi thiab cov txiaj ntsig), chaw nyob (sib txuas lus).
Kauj ruam 4
Tsis txhob hnov qab txog cov hau kev los ua kom qhov nyeem tau yooj yim ntawm koj qhov kev tshaj tawm.
Ntawm no yog qee qhov ntawm lawv:
• Daim ntawv tshaj tawm uas luam tawm hauv xim thib ob, raws li kws tshaj lij pom, pom ntau dua li xim dub thiab dawb los ntawm 22%, thiab multicolor - los ntawm 65%.
• 1/4 nplooj ntawv tshaj tawm uas ncav mus rau hauv ib kem yuav tau txais ntau me ntsis ntau dua li cov uas tau xyab lossis xwm fab.
• Cov laim ntoom dab uas piv hauv daim dawb.
• Kev tshaj tawm nyob hauv daim duab kos, thav duab, voj voog (hauv ib lub thav duab) yuav nyeem tau nrawm dua.
• Tsom cov ntsiab lus tseem ceeb (kab lus) nrog tus cwj mem.
• Yog tias cov tsos ntawm cov khoom, nws cov qauv tsim yog qhov tseem ceeb rau tus neeg siv khoom, ua cov duab ntawm cov khoom yog qhov tseem ceeb.
• Nco ntsoov tias thawj ntu thiab ntu ntu ntawm cov lus qhia kev tshaj tawm raug nco ntau dua - cov "muaj txiaj ntsig".
Kauj ruam 5
Saib xyuas cov kev xaiv kom raug ntawm cov xim rau koj kev tshaj tawm. Cov "kev ua haujlwm" ntawm lub siab lub ntsws cuam tshuam rau xim rau ib tug neeg tau piav nyob rau hauv ntau qhov chaw (nco qab lub npe nrov xim ntawm tus kws tshaj lij Swiss Swiss M. Luscher). Nws paub tias tus cwj pwm ruaj khov xim rau cov xim tau tsim hauv tib neeg li lub sijhawm ntev ntawm keeb kwm kev tsim kho (daj yog hnub nquag ua hnub ci thiab nws kev txhawj xeeb, tsaus xiav yog hmo ntuj kaj siab).
Qhov kev xaiv (thiab xa rov qab) ntawm cov xim daws teeb meem hauv kev tshaj tawm yog cuam tshuam los ntawm ntau yam: cov duab tsim ntawm cov khoom lossis kev pabcuam nws tus kheej, cov yam ntxwv ntawm lub siab ntsws ntawm tus neeg yuav khoom (cov neeg siv khoom), txhais tau tias kev hloov pauv hloov xim, kev hloov tshuab luam ntawv tsis zoo tuaj yeem negate. cov phiaj xwm tau ua tiav), thiab lwm yam. Pom zoo tias cov xim liab rau ntawm pob ntawv luam yeeb yog pom tias yog lub cim ntawm lawv lub zog, xiav thiab dawb - lub teeb pom kev, ntsuab nco ntawm menthol, kub yog cuam tshuam nrog cov khoom zoo, qhov ntau ntawm "kub" - nrog tus nqi siab.
Kev muaj xim siv xim tsis yog tsuas yog ua kom pom qhov pom thiab ntxim nyiam ntawm cov lus tshaj tawm: nws tsim txoj kev xav kom zoo, ua haujlwm rau cov duab.
