Niaj hnub no PR (lossis kev sib raug zoo rau pej xeem, kev sib raug zoo rau pej xeem) yog ib qho ntawm cov cuab yeej tseem ceeb tshaj plaws rau kev ua raws li cov tswv yim lag luam thiab kev lag luam. Nws qhov tseem ceeb hauv kev qhia thiab txhawb nqa cov khoom tshiab rau kev ua lag luam yog qhov nyuaj rau overestimate.
Cov Lus Qhia
Kauj ruam 1
PR yog kev tswj hwm pej xeem lub tswv yim los ntawm kev tsim kev sib txuas lus zoo ntawm lub tuam txhab thiab zej tsoom. Lub hom phiaj tseem ceeb ntawm PR thaum txhawb cov khoom lag luam yog qhov tseeb thiab tsim kev xav tau rau nws. Cov kws tshaj lij pej xeem yuav tsum npaj cov neeg siv khoom rau qhov kev thov tshiab, ntxiv rau pab tsim kev txaus siab rau nws. Yog tsis muaj qhov no, txawm tias qhov tseem ceeb tshaj plaws cov khoom lag luam, uas tau nqis peev ntau ntawm cov peev txheej, tej zaum yuav tsis lees.
Kauj ruam 2
Txhawm rau tsim txoj haujlwm PR rau cov khoom lag luam kom tau txais txiaj ntsig, koj yuav tsum coj mus rau hauv qhov txheej txheem ntawm yam tseem ceeb. Yog li, koj yuav tsum xaiv lub sijhawm zoo rau nws. Yog tias koj pib tshaj tawm ntxov heev, nws tuaj yeem nyiam cov xim ntawm cov neeg sib tw uas tuaj yeem ua ntej koj nqa khoom tshiab rau tom khw. Nws tseem yog ib qho tseem ceeb uas yuav tsum xaiv txoj hauv kev zoo rau kev nce khoom. Piv txwv, txhawm rau tshaj tawm cov khoom lag luam los ntawm ntu b2b, nws ua rau tsis muaj txiaj ntsig siv nyiaj txiag rau kev nthuav tawm loj, tab sis koj tuaj yeem txwv koj tus kheej kom tso cov khoom tso rau hauv cov ntawv xov xwm nqaim. Nws tseem yog ib qhov tsim nyog los ua kom muaj cov phiaj xwm PR nyob rau hauv cov cheeb tsam hauv qhov muag npaj tau ua.
Kauj ruam 3
Kev tshaj tawm PR ib leeg tuaj yeem faib ua ob theem loj. Thaum pib, cov keeb kwm yav dhau los tsim nyog tsim los coj cov khoom mus rau tom khw. Nyob rau tib lub sijhawm, tsis muaj kev qhia meej txog yam khoom nws tus kheej. Piv txwv li, cov chaw tsim khoom noj khoom noj qab haus huv yuav tshaj tawm cov lus qhia txog cov txiaj ntsig kev noj qab haus huv ntawm kev noj zaub mov zoo thiab muaj kev tsis zoo rau kev rog. Hauv qhov xwm txheej no, PR yuav ua rau lub ntsej muag ua qauv rau kev noj qab haus huv, uas yuav tsim kom muaj av zoo rau kev txhawb cov tuam txhab cov khoom rau kev ua lag luam.
Kauj ruam 4
Cov khoom lag luam nws tus kheej tau tshaj tawm rau cov neeg siv khoom siv tam sim ntawd thaum lub sijhawm tso tawm ntawm nws thawj qhov qauv. Hauv qhov no, qhov tseem ceeb yog qhia txog qhov zoo ntawm cov khoom tshaj nws cov kev tawm tsam. Raws li ntau tus neeg tau los ntawm ntawm cov neeg sawv cev ntawm lub hom phiaj cov neeg tuaj saib yuav tsum kawm txog cov khoom tau raug nce, thiab tseem yuav txaus siab yuav nws. Cov no yog lub hom phiaj tseem ceeb ntawm ntu no. Ntawm cov txheej txheem PR siv, ib tus tuaj yeem tawm ib lub koom haum ntawm kev ua cov rooj nthuav qhia, saj nqaij, sau cov yeeb yam. Cov xwm txheej zoo li no feem ntau tau muaj los ntawm cov lus piav qhia luv luv thiab cov lus sib tham rau cov neeg sau xov xwm.
Kauj ruam 5
Ntxiv rau qhov tsim kom muaj cov neeg siv khoom zoo thiab txhawb cov neeg siv khoom ntawm cov khoom, lwm qhov PR tseem ceeb hauv kev txhawb cov khoom lag luam yog tsim cov neeg siv cov lus pom. Qhov no tso cai rau koj los kho cov kev cai tswj hwm kev lag luam thiab kho cov khoom kom tau raws li cov kev xav tau ntawm cov neeg siv khoom. Tsis tas li, tsim tus qauv ntawm kev sib txuas lus zoo nrog cov neeg siv khoom tuaj yeem txhim kho lub tuam txhab cov duab hauv lawv qhov muag thiab pab txhawb kev tsim cov lag luam zoo. Qhov ntau ntawm cov hau kev ntawm kev muab cov lus rov yog ntau ntau yam. Ntawm lawv, kev tsim cov pab neeg siv khoom, kev caw ntawm cov neeg siv khoom tsis tu ncua los nthuav tawm cov khoom lag luam tshiab, kev qhia txog cov kab ke ntawm cov khoom luv nqi thiab cov cai ntxiv tau txawv.
