Txhua lub chaw tsim khoom xav nyiam cov xim ntawm cov neeg yuav khoom rau lawv cov khoom. Txoj kev zoo tshaj plaws los ua qhov no yog los ntawm kev tshaj tawm. Ib qho xov xwm zoo yuav tsum muaj kev sib koom tes, nco, thiab yaum.
Xaiv ib qho kev tshaj tawm xaib channel
Xaiv ib qho kev faib tawm faib channel yog thawj kauj ruam loj ntawm kev txais kev saib xyuas. Muaj ntau txoj hauv kev los tso kev tshaj tawm: hauv xov xwm, hauv cov ntawv xov xwm, hauv xov tooj cua, hauv TV, hauv Is Taws Nem, ntawm txoj kev hauv nroog thiab hauv cov tsheb thauj neeg. Txhua yam ntawm cov hom tau nws tus kheej lub hom phiaj cov neeg tuaj saib, thiab tseem cuam tshuam rau tib neeg lub hlwb hauv kev sib txawv. Thaum xaiv hom kev tshaj tawm, koj yuav tsum coj mus rau hauv nws tus nqi: muaj ntau yam uas, vim lawv cov nqi, kev tshaj tawm yog tsis muaj txiaj ntsig thiab tsis ua rau raug.
Txhawm rau kos sai sai rau koj cov khoom lossis cov kev pabcuam, koj yuav tsum nkag siab qhov twg ntawm txoj kev txuas rau kom tau txais cov ntaub ntawv yog siv los ntawm koj lub hom phiaj. Koj tuaj yeem siv ntau txoj hauv kev hauv ib zaug, tab sis koj yuav tsum ntsuas kom ntsuas qhov ua tau zoo ntawm lawv qhov kev siv. Tom qab tag nrho, yog tias koj xaiv ib qho channel, tab sis ua nws kom raug, qhov ua tau zoo tuaj yeem nce ntxiv.
Kev ua tau zoo yog qhov sib piv ntawm cov nyiaj tau los ntawm kev muag ib yam khoom los yog kev pabcuam rau tus nqi tsim thiab tshaj tawm cov tshaj tawm no.
Lub siab xav txog kev tshaj tawm
Kev tshaj tawm TV yog suav tias yog qhov ua tau zoo tshaj plaws, vim tias nws ua ke los ntawm kev cuam tshuam rau cov neeg hnov thiab pom kom tsim, tsim cov duab kom tiav. Yog lawm, kev tshaj tawm kev lag luam loj yog nyob ntawm daim phiaj: yog tias nws tsis muaj qhov ntxim nyiam thiab ua kom cov duab, cov khoom lag luam uas tau nthuav tawm yuav yog qhov tsis zoo, thiab yuav muaj tsawg rau nws. Kev tshaj tawm yuav tsum coj tus cwj pwm zoo thiab rov hais dua rau cov neeg siv khoom.
Tshaj tawm hauv xov tooj cua tso cai rau tus mloog los ntawm nws tus kheej ua tiav cov duab thov. Los ntawm txoj kev, suab nkauj uas tsis muaj tseeb thiab cov lus sib dhos tau zoo nco qab los ntawm cov neeg mloog, txawm tias lawv tsis khoom nyob rau hauv thaum uas tig mus nrog mloog lwm yam. Tab sis lawv tuaj yeem cuam tshuam lawv tas li los ntawm kev sib txuas tas li nyob hauv lawv lub taub hau.
Ntau lub siab yuav tsum tau them rau qhov muag pom. Nws muaj nws tus kheej cov lus zais thiab qhov zoo. Kev xam pom cov duab tau zoo ib yam ua piv txwv thiab nco tau yog tias lawv raug tsim los kom raug.
Kev siv cov xim plays lub luag haujlwm loj. Lawv muab faib ua kev txhawb (liab, txiv kab ntxwv, daj), zoo nkauj (ntshav, xiav, xiav-ntsuab), pastel (liab dawb, ntshav), zoo li qub (sib npaug: ntshav, ntsuab) thiab lag ntseg, tshem tawm kev ua kom tsis haum thiab cia koj ua kom pom tseeb.
Daim ntawv tshaj tawm nrog cov duab pom zoo tshaj qhov tawm tawm tus tshaj tawm nrog cov ntawv nyeem tsuas yog kwv yees li 41%. Nws zoo dua yog tias cov duab ua rau pom tib neeg, tsiaj, lossis cov ntawv sau tseeb uas siv cov khoom lag luam tshaj tawm. Cov khoom lag luam yuav tsum yog nyob ntawm daim duab. Kev tshaj tawm yuav nco ntsoov ntau dua yog tias cov khoom, raws li nws, qhov kev tshem tawm. Tab sis qhov tseem ceeb tshaj plaws yog tias nrog tag nrho cov no, daim duab qhia tau lub tswv yim tseem ceeb ntawm kev tshaj tawm thiab nkag siab.
Yog tias cov khoom koj yuav khoom yuav tshaj tawm tshiab, koj yuav xav tau txhua leej txhua tus. Qhov no ua haujlwm tshwj xeeb zoo nrog cov chaw tshiab hauv lub nroog. Los ntawm txoj kev tshaj tawm sab nraum zoov, lub logo lossis ib feem ntawm nws tau muab tso rau, thiab kos npe ntxiv, piv txwv, "Lub Kaum Hlis nws yuav los rau koj..". Cov ntaub ntawv zoo li no yeej tsis quav ntsej. Qhov "Zeigarnik effect" lossis "action effect" tsis tiav. Cov ntaub ntawv tsis tiav, thiab tus neeg xav paub tias yuav muaj dab tsi tshwm sim tom ntej.
