Novice copywriters paub tias tsis muaj leej twg yuav them nyiaj rau lawv, tsis paub leej twg, leej twg tsis muaj kev ntaus nqi, tsis muaj txiaj ntsig, "cov kws sau ntawv" ntau cov nyiaj rau lawv cov haujlwm. Tab sis qee qhov, tau dhau los ua cov kev paub dhau los, tsis tuaj yeem tawm ntawm tus nqi qis dua hauv txhua txoj kev. Vim li cas qhov no tshwm sim?
Feem ntau, cov laj thawj rau kev ntsuam xyuas qis ntawm kev ua haujlwm ntawm kev luam ntawv dag nyob hauv lawv. Muaj feem ntau muaj ntau qhov laj thawj, tab sis lub ntsiab tseem ceeb yog indecision, uas muab tag nrho lwm tus.
Ntawm no cov kev yeej yog cov uas tsis tau ua haujlwm "ncaj qha" los ntawm cov qhua tuaj noj mov, tab sis nyob ntawm cov ntawv sib pauv hloov pauv. Ntawm kev sib pauv feem ntau, txhua tus muaj qhov ntaus nqi, uas nyob ntawm lub sijhawm ua haujlwm, thiab nyob ntawm qhov ntau thiab zoo ntawm cov xaj ua tiav. Yog lawm, tsuas yog los ntawm kev sau npe ntawm kev sib pauv, tus kws sau ntawv tshiab tsuas muaj kev nkag mus rau cov khoom kom pheej yig thiab yooj yim xwb, ces txhua yam nyob ntawm nws. Ntev dhau los, nws tsiv mus rau qeb uas muaj kev ntaus nqi ntau dua, nws muaj nws cov npe ntawm cov neeg yuav khoom uas xav kom nws ua txoj haujlwm rau lawv.
Tab sis nyob ntawm kev hloov pauv kuj tseem tsis yooj yim. Tej zaum yuav muaj lawv tus kheej, cov neeg mob sab hauv, muaj ib tus neeg muaj ntau qhov kev cog lus, tej zaum yuav muaj kev cuam tshuam nrog kev txiav txim … Thiab qee qhov feem pua tau txais los ntawm kev sib pauv ob leeg los ntawm cov neeg yuav khoom thiab cov neeg ua haujlwm. Coob tus kws sau ntawv sib zog nrhiav cov neeg siv khoom ntiag tug nrog uas lawv yuav ua haujlwm yam tsis muaj kev cuam tshuam.
Nov yog qhov teeb meem uas tuaj yeem tshwm sim. Thawj yog kev phooj ywg nrog cov qhua tuaj noj mov … Yog lawm, xws li qhov zoo tshaj plaws ntawm kev phooj ywg tuaj yeem txo tus nqi. Cia hais tias cov qhua tuaj noj mov thiab cov neeg ua haujlwm tau ua haujlwm ntev ntev, lawv muaj kev zoo siab rau txhua tus, lawv sib txuas lus txawm tias tsis yog haujlwm sab nraud, lossis lawv tuaj yeem sib tham xwb - lawv muaj kev sib raug zoo. Thiab qee zaum cov ua yeeb yam tsuas yog tsis yoojyim ua rau "tau tsim" thiab sau rau nws cov phooj ywg-phooj ywg: "Thov txim, Nyob zoo, tab sis tsis yog lub sijhawm rau koj nce kuv cov nyiaj hli? Kuv twb muaj kev paub dhau los lawm, thiab kuv sau zoo, Kuv tuaj yeem ua txhua yam zoo ib yam thiab tau nyiaj ntau, txawm tias tsis muaj kev sib raug zoo."
Yog lawm, nws nyuaj hais, tsis yooj yim … Tshwj xeeb yog cov neeg ua yeeb yam yog cov neeg tsis paub tseeb. Tab sis tus neeg yuav khoom tuaj yeem yog tus neeg siv khoom siv txawj ntse - nws tsis yog qhov nyuaj rau nws muab nws cov neeg ua haujlwm ib feeb ntxiv los cawm ob peb rubles ntxiv. Thiab qee zaum - thiab ib qhov tseem ceeb npaum li cas.
Qhov no tsis txhais tau hais tias nws tsim nyog tso koj tus kheej cov phooj ywg thiab kev ua phooj ywg nrog. Tab sis nws tseem tsis tsim nyog muab txoj hauv kev kom tau txais cov nyiaj tau zoo nyob rau hauv lub hauv paus uas cov neeg muas zaub yog tus neeg zoo. Yuav tsis muaj kev ntshai thiab poob tus neeg siv khoom - yog tias nws txaus siab rau tus ua yeeb yam, ces koj tuaj yeem daws qhov teeb meem nrog tus nqi, qhov xwm txheej hnyav - nrhiav lwm tus neeg yuav khoom. Tab sis tsis muaj leej twg muaj peev xwm daws cov teeb meem cov khoom ntawm kev luam ntawv rau nws.
Lwm qhov yuam kev ib daim ntawv theej tuaj yeem ua rau hauv kev nrhiav ntawm cov nyiaj tau sai thiab lav tau yog coj mus ua txoj haujlwm yooj yim thiab pheej yig heev. Ib yam li hauv kev lag luam twg, hauv kev sau cov ncauj lus koj xav tau tas li tsim kho, txhim kho koj cov kev txawj ntse. Nws tsis yooj yim, koj tsis tuaj yeem ua yam tsis yuam kev thiab poob, tab sis nws tso cai rau koj kom muaj kev nplua nuj rau yav tom ntej. Tab sis kuv xav kom tau nyiaj tam sim no!
Thiab nyob rau Is Taws Nem koj tuaj yeem nrhiav tau ib txoj haujlwm yooj yim heev, uas tsis muaj leej twg yuav them nyiaj ntau. Thiab tam sim no tus kws sau ntawv, muaj peev xwm ntau dua, sau cov lus tshaj tawm me me, teb qee cov lus nug - rau tsuas yog pennies … Cov haujlwm zoo li no tsis tuaj yeem muaj kev ncaj ncees txawm tias tau los ntawm kev paub dhau los thiab kev ntaus nqi - nws feem ntau tsis muab dab tsi rau lub siab lossis lub siab, tab sis tsuas yog ib pliag ntawm cov nyiaj tau me me. Tau suav pes tsawg tus cim rau ib tus neeg "tau ua tiav" ntawm xws li "txoj haujlwm" thiab tau muab txhais ua ntau dua lossis tsawg tus nqi, thiab tom qab ntawd piv nrog qhov nws tau txais, nws yog lub sijhawm quaj …
Ib qho xaus tau kos los ntawm tag nrho cov no - koj yuav tsum saib koj lub sijhawm, koj kev ua haujlwm thiab kev siv zog. Thiab koj yuav tsum tsis txhob xav tias lo lus "koj tsis muaj nqis", uas yog kev thuam nyob hauv lub neej txhua hnub, yog qhov kev qhuas rau tus kws tshaj lij.
