Tus thawj tswj hwm PR yuav tsum paub txog nws txoj haujlwm. Qhov no piav qhia txog qhov yuav tsum tau ceev cov ntaub ntawv tseem ceeb, uas yog hu ua xovxwm dossiers lossis media dossiers.
PR tus thawj tswj xyuas ntawv
Ib qho ntawv sau tau sau rau tag nrho cov xov xwm tseem ceeb, cov tib neeg thiab cov xwm txheej uas cuam tshuam ncaj qha lossis tsis ncaj rau lub koob npe ntawm lub koom haum.
Nws yog qhov zoo tshaj rau kev cais ua cov thawv raws li:
- tsis tu ncua thiab ib-zaug cov xwm txheej: kev nthuav qhia, rooj sib tham, rooj noj mov, rooj sib tham thiab chav ua lag luam;
- cov neeg tseem ceeb, cov tswv yim xav, pawg ntawm lub koom haum txoj haujlwm thiab nws cov neeg tawm tsam;
- Cov ntsiab lus tas li them los ntawm PR-service. Nws yog ib qho tseem ceeb kom sau tsis tau tsuas yog ntawm lub koom haum cov ntaub ntawv, tab sis kuj cuam tshuam rau pej xeem, cov ntaub ntawv kho, cov lus tawm tswv yim, thiab lwm yam.
- kev lag luam xov xwm thiab cov neeg sau xov xwm.
Cov ntawv xov xwm sau, zoo ib yam li lub chaw khaws ntaub ntawv, yuav tsum yog cov ntaub ntawv xov xwm zoo nyob rau hauv cov ntaub ntawv uas hloov kho tas li thiab cov ntaub ntawv tshiab khaws tsis tau zoo.
Cov txheej txheem kev sau
Ntawm kev siv tshuab, xovxwm dossier tuaj yeem luam tawm lossis hluav taws xob. Feem ntau, kom txo qis ntawm kev ua haujlwm ntawm xovxwm dossier, nws yog qhov tso cai kom muaj ob qho kev xaiv ua tiav ntawm kev xaiv.
Cov ntawv sau ua ke suav nrog kev tshaj tawm hauv xov xwm, PR-pabcuam tus kheej cov ntaub ntawv. Rau cov tib neeg, cov ntaub ntawv keeb kwm, duab, cov ntaub ntawv tus kheej (nrog tus neeg tso cai), cov ntsiab lus tiv tauj tus kheej thiab xov tooj ntawm cov neeg pabcuam tau siv. Nws yog ib qho tseem ceeb uas yuav tsum sau los ua cov ntawv xov xwm dossier rau cov xwm txheej los ntawm cov kev pab cuam ntawm cov kev tshwm sim, cov kev daws teeb meem, kev xa tawm ntawm cov neeg tuaj koom thiab cov neeg tiv tauj.
Qhov chaw tshwj xeeb hauv xovxwm dossier yog nyob ntawm cov ntaub ntawv hais txog xov xwm thiab cov neeg sau xov xwm. Tus kws tshaj lij PR yuav tsum sau cov ncauj lus kom ntxaws ntawm txhua cov xov xwm tshwj xeeb, tsis hais lub koom haum tam sim no cuam tshuam nrog lub chaw lis haujlwm raug kho lossis tsis sau ntawv. Cov ntaub ntawv nyoos yuav tsum muaj cov ntaub ntawv ntsig txog ncig (yog tias nws yog cov ntawv tshaj tawm), kev tuaj koom (rau cov peev txheej Is Taws Nem), cov ntaub ntawv hais txog cov neeg tsim, tus Thawj Coj, Tus Thawj Saib Xyuas thiab cov neeg sau xov xwm kev lag luam.
Cov hnub yug ntawm txhua qhov chaw sib koom xov xwm, tsis hais leej twg txoj hauj lwm lawv nyob hauv cov hierarchy ntawm kab lis kev cai, yuav tsis muaj kev saib xyuas zoo. Ib tus neeg ua haujlwm dog dig thiab tus thawj coj ntawm lub koom haum tshaj tawm xov xwm yuav zoo siab sib luag yog tias PR-kev pabcuam ntawm cov koomhaum ua haujlwm zoo siab qhuas lawv nrog cov ntawv xa me lossis cov lus paj lus paj. Cov ntaub ntawv ntawm cov neeg sau xov xwm tsuas yog qhov zoo tshaj rau cov kev paub ntaub ntawv ntawm lub koom haum. Yog tias qhov kev pabcuam PR tau npaj thiab muab xa mus rau tus neeg sau xov xwm kws tshuaj xyuas hauv lub koomhaum rau kev npaj cov khoom, koj yuav tsum tawm lub cim txog qhov no hauv xovxwm dossier. Qhov no yuav ua kom yooj yim rau kev paub pib qhov pib ntawm kev paub ntawm cov npoj yaig nrog kev sib cuag.
Txhaws ntawm cov ntawv sau dossier yog ncaj qha ntsig txog qhov uas PR-service ua tib zoo txheeb xyuas rau kev tshaj xov xwm. Sai li qhov tsab xov xwm tshiab tshwm tawm ntawm cov ncauj lus ze rau ntawm cov dej num ntawm PR-tus tswj hwm lub koom haum, nws yuav tsum muaj nyob hauv xovxwm sau. Koj kuj yuav tsum ua nrog cov video dab neeg, sau tus ntawv sau, cov ntaub ntawv pov thawj ntawm bloggers, thiab lwm yam ntaub ntawv.
Kev nkag mus rau nias dossier
Yog tias cov ntawv xov xwm sau tau tsim nyob rau lub sijhawm ntev, tom qab ntawd ntau zaus, ntxiv rau cov ntaub ntawv los ntawm cov khoom siv qhib, ib tus hu ua tus neeg sab hauv tshwm nyob rau hauv. Cov ntaub ntawv hauv neeg sab hauv feem ntau hu ua cov ntaub ntawv tau txais los ntawm cov ntaub ntawv tsis raws cai uas tseem tsis tau tshaj tawm pej xeem. Cov neeg sawv cev tam ntawm cov koomhaum tuaj yeem khaws cov ntaub ntawv no nyob rau hauv "tsis muaj lus hais tawm" rau lub sijhawm ntev, yog li ntawd, ib zaug hauv cov ntawv sau xov xwm, tus thawj tswj hwm PR yuav tsum nco ntsoov qhov yuav tsum tau txwv tsis pub nkag mus rau lub khaib rau tus thib peb.
Lwm qhov kev kub siab ua kom txwv tsis pub nkag mus rau hauv cov ntawv xov xwm yog cov ntaub ntawv tus kheej, uas feem ntau tau ntxiv cov ntaub ntawv hais txog tib neeg. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov qhov no thaum tiv toj rau lwm tus neeg ua haujlwm ntawm lub koomhaum, PR-cov kws tshaj lij ntawm lwm lub koomhaum thiab lwm tus neeg txaus siab. Cov ntawv luam tawm dossier yog tsim feem ntau rau kev siv sab hauv ntawm lub koom haum.
Qhov no kuj piav qhia txog qhov kev xav tau los nruab cov kev ruaj ntseg ntxiv los tiv thaiv cov ntaub ntawv xau. Nws yog ib qho tseem ceeb uas yuav tau sau cov ntawv ntim hauv cov ntawv, nkag mus uas yuav tsum tau txwv tsis pub tsawg. Cov chaw ceev hluav taws xob yuav tsum muaj rau cov neeg ua haujlwm ntawm PR-department, thaum thov - rau kev tswj hwm lub koom haum, tab sis kaw rau ntau cov ntaub ntawv ntawm tuam txhab.
