Kev Tshaj Lij "kab Mob" Ntawm Copywriters

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Kev Tshaj Lij "kab Mob" Ntawm Copywriters
Kev Tshaj Lij "kab Mob" Ntawm Copywriters

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Ib yam li txhua qhov haujlwm ntawm kev ua haujlwm, kev ua haujlwm ntawm daim ntawv theej kuj tseem suav nrog kev muaj mob nkeeg kev ua haujlwm. Nrog rau lub cev, txhua yam yog qhov tseeb - lub qhov muag, cov leeg ua haujlwm, thiab lwm yam yog qhov pheej hmoo. Cov teeb meem no tuaj yeem tiv thaiv tau. Ntau qhov tsis zoo yog qhov tias cov kws tshaj lij yuav raug kev txom nyem raws sijhawm.

Kev tshaj lij "kab mob" ntawm copywriters
Kev tshaj lij "kab mob" ntawm copywriters

Tsim nyog

Daim ntawv luam ntawv yog ib tus neeg muaj tswv yim, thiab yog li ntawd yooj yim thiab kev xav. Tsis tas li ntawd, nquag muaj ntau yam "kab mob ntawm kev tsim kho", uas yog, dhau sijhawm, txawm tias ib tus neeg muaj kev vam meej thiab cov neeg luam ntawv tseem yuav tsim kho qee qhov kev tshaj lij uas yuav ua rau lawv tus kheej muaj lub sijhawm ua haujlwm tshaj plaws. Lawv muaj qhov tsis zoo rau qhov kev ua haujlwm tau zoo thiab tuaj yeem ua rau muaj kev tawm tsam tsis zoo. Nws yog ib qho tsim nyog yuav tsum paub txog cov kev tsis zoo no txhawm rau kom tuaj yeem tiv thaiv lawv qhov tshwm sim hauv lub sijhawm

Cov Lus Qhia

Kauj ruam 1

Kev tsis ncaj ncees nce hauv qhov ntim ntawm kev ua haujlwm

Daim ntawv luam ntawv tau them rau tus naj npawb ntawm cov cim, thiab yog li ntawd, yeej ib txwm muaj kev ntxias kom dhau qhov ntim uas yuav tsum tau ua, txawm tias muaj kev cuam tshuam ntawm kev txiav txim siab. Sij hawm dhau mus, kev muaj siab xav "ua kom" cov ntawv nyeem tau dhau los ua tus cwj pwm. Nyob rau hauv kev cia siab ntawm tau txais qhov siab tshaj plaws rau nws cov ntawv uas tus neeg tuaj yeem tuaj yeem them, nws yuam nws nqa tus muam ntawm kev txawj - kev ua lag luam ua ib qho kev txi rau cov nyiaj tau. Qhov tshwm sim yog tias txawm tias cov lus yooj yim tshaj plaws muaj 50 feem pua lossis ntau dua ntawm "dej" uas tsis muaj ib tus neeg xav tau.

Nrhiav rau qee cov ntaub ntawv hauv Is Taws Nem, dab tsi yog ib tus neeg tab tom nrhiav ua ntej ntawm txhua yam? Tshaj plaws ntawm cov ntaub ntawv no nrog qhov tsawg kawg ntawm cov ntawv sau. Tom qab pom cov ntawv ntev, nws yuav tsis nyeem nws ntau. Tsis muaj leej twg xav tau kev txiav txim siab ntawm no loj ntawm "av nkos dej", mus dhau los ntawm kev xav tsis tsim nyog thiab cov lus dav dav. Yog li ntawd, los ntawm kev ntaus ntawv "ntau ntau cov tsiaj ntawv", tus neeg luam ntawv txaus ntshai tau txais nws tsab xov xwm rov qab tsis them nyiaj. Ntau lub sijhawm tau siv - tsis muaj ib qho tshwm sim …

Nws yuav tsum tau meej txij li qhov pib ntawm koj qhov kev ua ub no uas nws yooj yim dua thiab muaj txiaj ntsig los sau ntawv luv, meej thiab raug rau.

Kauj ruam 2

Piav qhia los ntawm "nyiaj muas"

Nws yog qhov tsis txaus siab tshwj xeeb tshaj yog thaum ib tug neeg nws sim nce qhov ntim ntawm cov ntawv siv "nyiaj muas", uas yog, banal, hackneyed kab lus. Lawv ua rau tsab xov xwm txawv, cuam tshuam rau kev nyeem ntawv, thiab feem ntau tsis muaj leej twg sim ua nws. Tab sis ib qho yuav tsum tsis txhob ntshai ntawm txhua tus kab lus nquag siv hauv kev ntshai tsis txaus ntseeg. Sim hloov cov lus qhia dog dig nrog rau qee yam thawj, los tsim koj tus kheej lub cim tshwj xeeb, koj tuaj yeem cuam tshuam koj tus kheej cov lus. Yog hais tias nws yog sau dhau pretentiously, los yog nrog kev lom zem tsis tsim nyog, koj kuj tuaj yeem tsis pub nws ntawm txhua lub ntsiab lus. Ntau yam kev hais tawm yog qhov tseem ceeb ntawm cov lus Lavxias thiab yuav tsum tsis txhob zam. Ib qho ntxiv yog tias lawv yuav tsum tau siv rau qhov kis, tsis txhob rov ua ntau dhau thiab tsis txhob sim ntawm qhov nyiaj ntawm "seem seem", "raws li koj nkag siab" qhov ntim ntawm cov ntawv nyeem.

Kauj ruam 3

Slogans thiab pathos

Qhov no yog ib qho ntawm ntau yam uas tau sim kom tsis txhob "tais", nrog rau lub siab xav nce lub ntim. Xav tau kho kom zoo rau koj tsab xov xwm nrog kev hloov pauv zoo nkauj, kom nws rov qab, thaum ua nws qub, yuam kom qee tus siv cov lus nrov thiab hais tawm, tsis txhob xav tias lawv ua rau tsab xov xwm txaus luag lossis hais dua, tsis muaj qab hau.

"Lub hom phiaj ntawm peb lub tuam txhab yog siab thiab zoo nkauj", "cov neeg nyob hauv thaj chaw tau mob siab txog nws" … zoo, tsis yog nws lom zem, tshwj xeeb tshaj yog thaum nws los qhib lub tsev tu plaub hau tshiab?

Thiab cov lus xws li “pab neeg tshaj lij”, “ib tug neeg mus rau txhua tus”, “saib tshiab…” tau ntev dhau los ua cov nqe lus uas nquag pom thiab tsis ua rau txhua tus nyiam.

Pom zoo: