Reiter yog ib txoj hauj lwm hluas uas tau dhau los hauv kev sib txuas nrog kev tsim kho hauv Is Taws Nem. Cov chaw tshiab tshwm sim txhua hnub uas xav tau cov ntsiab lus, i.e. cov ntsiab lus lossis, ntau yooj yim, cov khoom. Ntxiv mus, cov lus yog thawj, i.e. tsis yog muab theej tawm los ntawm lwm yam peev txheej, tab sis cov ntawv sau tshwj xeeb. Thiab nws yog lub luag haujlwm ntawm tus kws sau ntawv los tsim cov hom ntsiab lus no.
Puas yog cov kws sau ntawv sau?
Qhov tseeb tiag, lo lus "kws sau ntawv" yog kev hloov pauv ntawm lus Askiv los ntawm lo lus "kws sau", uas txhais tau tias tus kws sau ntawv hauv kev txhais lus. Yog li vim li cas thiaj li tsis hu tus kws sau ntawv cov lus paub rau Lavxias teb sab pob ntseg?
Qhov tseeb yog tias tus kws sau ntawv hauv kev nkag siab ntawm tus neeg Lavxias tsis yog tus tsim ntawv, tab sis tus neeg muaj tswv yim uas tshwj xeeb hauv kev tsim tus sau phau ntawv kos duab. Cov ntawv sau rau Is Taws Nem cov ntaub ntawv tuaj yeem hu ua haujlwm ntawm kos duab nrog lub ncab loj, thiab lawv tsis yog tus sau tas li.
Feem ntau, ib tsab xov xwm rau cov khoom siv Is Taws Nem yog cov ntawv sau los ntawm cov khoom siv uas twb muaj lawm hauv Is Taws Nem lossis lwm qhov chaw, yog qhov rov hu dua tshiab. Cov tswv yim thiab cov lus tseeb uas tau hais hauv nws tsis tuaj yeem suav hais tias yog qhov txiaj ntsig ntawm tus neeg sau kev xav ntawm tus kws sau, uas txhais tau hais tias kev ua haujlwm zoo li no tsis tuaj yeem suav hais tias tus sau kev kos duab.
Hauv qee txoj kev, kev ua haujlwm ntawm tus kws sau ntawv zoo ib yam li tus neeg sau xov xwm, tus sau xov xwm, tab sis nws muaj nws tus kheej tshwj xeeb. Reiter tsis tshua muaj sau cov khoom siv uas yog siv cov lus nug, ua kev xam phaj, txawm hais tias hauv nws txoj haujlwm tseem muaj kev sib sau cov ntsiab lus, lawv cov kev tsom xam thiab, kom ntau dua lossis tsawg dua, qhia txog nws tus kheej tus yam ntxwv rau cov khoom siv nthuav tawm.
Tsis tas li ntawd xwb, kev ua haujlwm ntawm tus kws sau ntawv yog ntau dua qub; sau ntawv, tsis zoo li cov neeg sau xov xwm, tau tsim sai dua. Yog tias tus neeg sau xov xwm lossis ntawv xov xwm tuaj yeem siv sijhawm ntau hnub los npaj cov ntaub ntawv, tus kws sau ntawv siv nws txoj kev tsim "haujlwm" los ntawm ob peb feeb txog rau ib teev thiab ib nrab, nyob ntawm qhov kev paub txog lub ntsiab lus, qhov kawg ntawm kab lus thiab kev ceev ntawm kev ntaus ntawv.
Kws sau ntawv, luam ntawv, ntawv luam …
Nrog rau lub npe "kws sau ntawv" koj tseem tuaj yeem nrhiav cov lus zoo li no rau hom kev ua no "copywriter" thiab "web writer". Teb chaws, tsis muaj leej twg tseem tsis tau lees paub qhov yog, yog li cov neeg siv internet nyob hauv xov tooj hu lawv tus kheej yam lawv nyiam tshaj plaws.
Txawm li cas los xij, qee tus ntseeg tias tus ntawv luam - lub npe tsis raug tag nrho. Koj tuaj yeem hu qhov no tsis yog tus tsim cov khoom siv Internet, tab sis tsuas yog tus tsim kev tshaj tawm thiab muag ntawv nyeem. Cov ua raws ntawm qhov kev xav no soj ntsuam qhov keeb kwm ntawm lo lus "copywriter" los ntawm lus Askiv "kev cai lij choj", i.e. "Copyright. Yog li, tus neeg uas tsuas nyob rau ntawm lub xaib nrog cov ntawv tsis tuaj yeem suav hais tias yog kev luam tawm.
Ntawm qhov tod tes, lo lus "web kws sau ntawv" txhais tau hais tias tus sau ua haujlwm tshwj xeeb hauv Is Taws Nem, thaum tus kws sau ntawv tuaj yeem raug hu ua tus tsim ntawm cov ntawv nyeem cov ntaub ntawv, tsis hais qhov twg nws ua haujlwm yog tom qab ntawd luam tawm. Yog li, lo lus "kws sau" muaj ntau lub ntsiab lus.
